Marketing Suggestions for Authors

Marketing Suggestions for Authors

Congratulations! You have published your first book. But, this is just the beginning. As a new author and for any author, it is very important for you to promote your work. Below you will find a list of suggestions that will help you in creating a marketing plan and ideas on how to implement it.

Provide a sample copy of your book and marketing materials. Book buyers like to see your jacket cover and have a brief description to read about the book. Information on price, format, and understanding of who you think would be most interested in buying your book are important details to include as well.

Establish an easy way to order your book. Availability through a book wholesaler like Baker & Taylor and/or Ingram helps us consolidate our orders and streamline the buying process. If you are a self-published author, we will take your book(s) on a consignment basis as our availability allows. This information is outlined in our Consignment Agreement.

Have a website. Websites are as common as fax numbers and email addresses. Having a website shows that you take your work seriously enough to have an online presence of your own. You’ve worked hard to find an agent, an editor, a publisher – and no one can talk about your work better than you can. So, invest what you can afford in being the place where readers (current or potential) learn about you and your work.

Increase your online presence with social media. Social media is a FREE tool at your disposal. If used properly it can be a successful tool in promoting yourself and your book(s). Sites such as Facebook, Twitter, Instagram, LinkedIn, and Tumblr offer promotional tools, opportunities for professional online networking, and a cost-effective way to reach your potential or current audience.

Reach out. Contact local organizations that might be interested in your book(s). Use your contacts with friends, family, and co-workers to help spread the word about you and your book(s).