Doylestown: Women's Business Book Club

Join us for a book discussion group for women in business. Each meeting will focus on a business book and will include a guest facilitator for each session, based on the book. Guest facilitators will include businesswomen from the Doylestown and Bucks County community. Come to all sessions or just drop in on a session that sounds interesting to you, no reservations required. Meetings will be held on the third Tuesday of the month from 6:00-7:30 pm.  Look forward to seeing you there!
 

Meeting: Tuesday, March 17th at 6:00 pm

Discussing: Stories that Stick by Kindra Hall

 

thriving blind

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: 

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

All book club selection are 20% off for Book Club members.